Why a Fractional CMO is the best option for Swiss SMEs
- Arnaud
- Aug 4
- 1 min read
Too small to hire a full-time CMO.
Too ambitious to go without strategy.
That’s the reality of many Swiss SMEs.
Marketing today is complex, digital, strategic.
But hiring a full-time marketing leader? Expensive. Risky. Premature.
That’s where a Fractional CMO makes all the difference.
A strategic partner. No full-time contract.
A Fractional CMO is a senior marketing leader who works with your business a few days a month.
No full-time salary.
No HR complexity.
No long-term contracts.
But full strategic support.
Structured. Business-aligned. Results-driven.
Who is it for?
✅ You’re growing but lack marketing structure.
✅ You’re launching a new offer or entering a new market.
✅ You rely too heavily on freelancers or agencies for strategy.
✅ You need clarity on what works (and what doesn’t).
✅ You feel your marketing lacks consistency.
The key benefits
Strategic clarity
A clear plan. Clear priorities.
Improved ROI
Less waste. More impact.
Time-saving for leadership
Less micromanagement. More focus.
Flexible setup
No long-term commitment. No dependency.
What about the cost?
A full-time CMO costs at least CHF 150k/year.
A Fractional CMO? CHF 1’800–3’000/month.
For that, you get:
Strategic leadership
Ongoing execution oversight
Cross-industry insights
An external partner, fully committed
In short
The Fractional CMO model is flexible, efficient, smart.
It helps Swiss SMEs build stronger marketing foundations, gain strategic clarity, and scale with confidence, without hiring full-time.
It’s the smart alternative to agencies, freelancers, and permanent contracts.
