SEO Agency
Position yourself on Google's first page
SEO is a vast subject where techniques and algorithms are constantly evolving. If you want to see long-term results, you need to take an interest as soon as possible.
Would you like to put in place an SEO strategy to develop your natural ranking on search engines in Switzerland?
Our Swiss agency specialising in SEO in Switzerland can help you with your project.
The services offered by our SEO agency
Our SEO agency offers a full range of SEO services to help Swiss businesses improve their online visibility and achieve their growth objectives. We develop tailor-made SEO strategies that take into account your business objectives, industry sector and target audience.
Our services include analysis and optimisation of site content, optimisation of site structure and navigation, as well as competitor and keyword analysis. We also offer monitoring and consultancy services to help SMEs track their progress and continue to improve their online visibility.
1. SEO audit
A complete and in-depth technical analysis. Identify strengths and weaknesses and list the actions to be taken.
2. SEO strategy
Implementation of SEO techniques through a tailor-made strategy for your SME.
3. On-site optimisation
Let's lay the foundations for optimising the pages of your website.
Training SEO
Prefer to stay in control? Specific or global training courses to acquire and refine your natural SEO skills and improve your competencies.
In your marketing research or in your Linkedin news feed, you've probably already heard the term SEO. But what does SEO actually mean?
Our marketing agency has some answers.
SEO is an acronym for Search Engine Optimisation. This term refers to all the actions and strategies aimed at improving a website's ranking in the organic (also known as ‘natural’) results of search engines such as Google, Yahoo, Bing, etc. SEO aims to optimise the content and structure of a website to make it more attractive to search engines, so as to achieve a better position in the search results.
There are many aspects to SEO, such as content optimisation, navigation and internal linking methods, optimisation of the site's structure and presentation, page load speed, optimisation for mobile devices, optimisation of title and meta-description tags, and so on.
SEO is important because it can have a significant impact on a website's visibility and traffic. A site that is well optimised for search engines can be easily found by users and attract more visitors, which can translate into increased sales and brand awareness for the company.
Important: natural referencing excludes paid advertising results (SEA).
What is SEO?
For a Swiss SME, SEO can be an extremely effective way of attracting new customers and developing its business and brand awareness through its website. In a world where almost 60% of all Google searches result in a purchase, a high ranking in search engine results can have a considerable impact on your business and your bottom line.
SEO has the advantage of being a relatively cheap marketing strategy, making it particularly suitable for small Swiss businesses whose marketing budgets are often limited. When done correctly, SEO can be an invaluable asset to any SME.
The benefits of SEO for Swiss SMEs
Here are a few points to bear in mind for a good SEO strategy for your Swiss SME:
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Identify your target keywords: To determine which keywords to target, you can use free tools such as Google Trends or Google Keyword Planner. These tools will help you find the most popular and relevant keywords for your business.
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Optimise your website: Make sure your website is easy for users to navigate and use. You should also ensure that your site is well structured and up-to-date, with quality and unique content.
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Create quality content: Content is one of the main factors in search engine rankings. Make sure you regularly publish high-quality, informative and original content that meets your users' expectations.
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Get quality backlinks: Backlinks are links from other websites that point to your site. These links can be very useful for improving your SEO, but it's important not to buy links or use spamming techniques.
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Track and measure your results: Use performance tracking tools such as Google Analytics to monitor the performance of your website and evaluate the effectiveness of your SEO strategy. This will help you determine what is working and what can be improved.
It's also a good idea to keep abreast of the latest trends and updates from Google, which can have an impact on your SEO.
What is the right SEO strategy for my company?
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SEO for your business
Are you hesitating to take the plunge into the world of SEO?
Follow in the footsteps of these SMEs and boost your brand awareness, traffic and sales with strategies tailored to your needs.
Let's work together to take your business growth to new heights.
Let's talk about your SEO.
Would you like to find out more about our skills, our expertise and the passionate professionals who make our agency tick?
Come and talk to our team about your project and discover tailor-made solutions for your SME!
If you're a small or medium-sized Swiss company and you're looking to improve your SEO without spending too much money, our SEO agency in Lausanne has a few tips that could help you.
Be careful with the title and meta-description tags: these are super important for SEO because they let search engines know what your website is about. They also appear in search results, which can encourage users to click on your site. Don't forget to use relevant keywords in these tags and to make their content attractive.
Optimise the structure and presentation of your website: a clear site structure and attractive presentation can help search engines to understand your site better and rank it more effectively. Use relevant headings and sub-headings, bulleted lists and images to make your content easy to read and attractive.
Create quality content: quality content is a key element in SEO. Make sure you create content that responds to the questions and needs of your audience, and that is unique and original. Also use relevant keywords naturally in your content to help search engines better understand what your site is about.
Use social networks: social networks can be an effective way of promoting your website and generating traffic. Make sure you create social network profiles relevant to your business and regularly post interesting content that will encourage users to visit your site.
Exchange links: links to your site are important for SEO, as they tell search engines that your site is relevant and of high quality. You can improve the quality of your links by exchanging links with other websites that are relevant to your business.
Use Google My Business: Google My Business is a free tool that allows businesses to promote themselves to Google users. By creating a profile for your business, you can appear in local search results and on Google Maps.