Enable an intelligent and measurable customer acquisition
At Birdy, we design ultra-targeted digital advertising campaigns to generate maximum impact with minimum waste. Whether on Google, Meta (Facebook & Instagram), LinkedIn or TikTok, we turn data into strategic decisions to capture attention, generate qualified leads and improve your return on advertising investment (ROAS).
We don't just "run ads". We see each CHF invested as a lever for growth driven by your business objectives.
Our approach to performance marketing
01
Audit & omnichannel strategy
Before any activation, we carry out a complete audit of your conversion tunnel, your audiences and your previous campaigns. The aim is to understand what's working, identify where value is being lost and establish a clear, multi-channel, ROI strategy.
02
Targeting & structuring campaigns
We structure SEA, Social Ads, Display and remarketing campaigns according to your customer journey: awareness, consideration, conversion. Each campaign is designed to target a specific segment, with a message and format tailored to it.
03
Creation of high-performance advertising content
We write your taglines, design your static or animated visuals and test variations on an ongoing basis. Our creative work is based on the attention-grabbing and conversion mechanisms specific to each platform.
04
Monitoring, testing & optimisation
Our strength: in-depth data analysis. We monitor key KPIs in real time (CPC, CPA, conversion rate, ROAS, etc.), set up regular A/B tests, and continuously optimise to maximise the effectiveness of each campaign.
Channels we master
Google Ads
(Search, Display, Shopping, YouTube)
Meta Ads
(Facebook & Instagram)
LinkedIn Ads
(B2B)
TikTok Ads
(B2C & Gen Z)
Remarketing & dynamic retargeting
Local, national and international campaigns
What you can expect from Birdy
A coherent acquisition strategy aligned with your business objectives
Precise control over targeting, audiences and messaging
Effective, measurable and profitable campaigns
A single, expert, responsive and transparent point of contact
Clear monthly reports with recommendations for optimisation
Who is it for?
01
Ambitious SMEs looking to scale up their acquisitions
02
Brands looking to diversify their acquisition channels
03
B2B/B2C companies in launch or growth phase
04
In-house marketing teams who want an expert, proactive partner
Why choose Birdy?
Because we're more than an ads agency.
We're your performance marketing sparring partner.
What sets us apart is our strategic focus, our obsession with ROI and our ability to simplify complexity to create clarity and value.
We don't promise miracles, but solid campaigns driven by figures, best practice and experience.
