How to turn your company website into a lead-generating machine
- Arnaud
- Oct 9
- 2 min read
Most Swiss SMEs have a website. But very few have one that converts.
A corporate site often looks good — yet does nothing for sales. Why? Because it’s built to inform, not to convert.
Your website shouldn’t just present your company. It should guide your visitors toward action.
Let’s see how to turn a static showcase into a lead magnet.
A pretty website isn’t a performing one
Too many businesses mistake design for strategy.
A site can be beautiful and totally ineffective if:
the offer isn’t clear in 10 seconds,
the message is vague,
there’s no visible CTA,
no trust elements are present.
Visitors should instantly know:
Who this is for, what problem it solves, and what to do next.
If not, they leave.
Every bounce is a lost opportunity.
The conversion structure: Attract → Convince → Convert
A performing site is built like a funnel, not a brochure.
The essential blocks:
1️⃣ Clear value proposition above the fold
Tell visitors what you do, who for, and what to do next.
2️⃣ Simple offer structure
Break it into 3–4 easy steps to follow.
3️⃣ Social proof everywhere it matters
Testimonials, logos, case studies build instant credibility.
4️⃣ One goal per page
Every page must serve one measurable purpose.
5️⃣ Strong, benefit-driven CTAs
Replace “Contact us” with “Book your free strategy call”.
Measure, test, improve
Track your key metrics:
Conversion rate
Click rate on CTAs
Dwell time on strategic pages
Traffic source
A high-performing site is never “finished.”
It’s continuously tested and improved.
Real case: turning a Swiss SME site into a lead machine
A Lausanne-based B2B company had a polished website that produced almost zero leads.
After restructuring:
clear headline
simplified journey
client testimonials
visible CTA
Result: +182% leads in 3 months.
That’s the power of a strategy-first approach.
Conclusion
Your website isn’t a digital brochure. It’s a conversion engine.
Every section must serve a purpose: inform, convince, convert.
When built strategically, your site becomes your best-performing salesperson.
At Birdy Consulting, we help Swiss SMEs transform static websites into measurable lead-generation systems. With strategy, not guesswork.
