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digital news and marketing for SMEs


How to turn your company website into a lead-generating machine
A pretty website is not enough. Here’s how to design a site that actually brings clients.


Do you have to choose between marketing and branding? No. You need to orchestrate both.
Marketing and branding are often seen as opposites—one focused on performance, the other on perception. But separating them can limit your business. At Birdy Consulting, we help SMEs combine both to build a consistent, engaging, and profitable presence.


How to simplify your marketing (and finally get results)
Is your marketing bloated and underperforming? Here’s what I’d do to streamline, focus on what works, and start generating real business results.
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