Personal branding and LinkedIn: 3 tips to turn your profile into a B2B acquisition channel

In Switzerland, more than 2.6 million people are active on LinkedIn. That's half of the active population of our country. Over the years, the platform has become an essential pillar of BtoB prospecting.

In this article, we give you 3 tips that will allow you to transform your LinkedIn profile into a full-blown acquisition channel.

1. Optimizing your profile

The basis of the basics. It must reflect your positioning:

• Your target audience

• Your expertise

• What you have to offer

Tip: Add relevant keywords (for SEO purposes) and key elements that reflect your personality!

A simple and effective example:

2. Content creation

Post regularly and consistently (very important). Once you decide that you are going to post twice a week, stick to it and don't slow down.

Share your experiences as an entrepreneur, stories, learning, etc. This way you will attract quality traffic and potential qualified leads.

3. Interactions

Are there any topics that interest you in your niche? Don't hesitate to comment on them. Be part of the conversation(s).

This will have several advantages:

• Increase your visibility on the network

• You show LinkedIn that you are active so you will be appreciated by the algorithm

• Development of your network in a general sense (+ followers so + comments on your publications so + visibility etc)

We hope you enjoyed this article! Do not hesitate to leave us a comment or contact us directly if you have other points to add!

---

Choose the theme of our next article

• SEO / SEA
• Social media
• Personal branding
• Lead generation (B2B)

See All Options

You can vote for more than one answer.

Questions about this article? Contact us here.