Structuring, building and launching a digital service for seniors in Switzerland

Project background

Switzerland’s ageing population brings increasing complexity to everyday life.Seniors and their families must manage growing amounts of information, responsibilities and administrative tasks.

myCompanio was created to address this challenge by offering a digital service designed to centralise, organise and secure essential information, while remaining easy to use for non-technical users.

Birdy supported the project from the early stages, covering strategy, product, technology and go-to-market.

Birdy’s role

Birdy acted as a strategic and operational partner, managing the full scope of the project:

• positioning and product strategy

• service design

• technical development

• offer structuring

• go-to-market preparation

Strategy and positioning

The first phase focused on understanding real user needs.

• identifying priority segments

• defining the core problem

• building a clear and reassuring value proposition

The positioning focused on simplicity, usefulness and trust.

Product design and features

The service was designed around real-life use cases.

Key features include:

• centralised information management

• secure access for family members

• role and permission management

• privacy and data protection logic

• a simple, intuitive user interface

Technology development

Birdy led the technical development of the platform.

This included:

• overall architecture

• front-end development

• back-end structure

• security and data protection

• scalable and maintainable foundations

Technology was designed to support usage, not complexity.

Business model and go-to-market

Birdy structured the offer and pricing to match the Swiss market.

A progressive go-to-market strategy was defined to allow testing, learning and iteration.

Results

myCompanio now benefits from:

• a clear positioning

• a functional digital service

• a solid technical foundation

• a structured business model

• strong marketing foundations

The project is ready to scale across Switzerland.